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Contemporary Club Management熱門好書狂銷

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　　The certification program of the Club Managers Association of America guided the content development of this textbook, which introduces students to the complex world of private club management. Chapter contributors are hospitality educators with expertise in the area of club management. The revised edition of this book includes new chapters on membership marketing, training and development, and club entertainment, as well as expanded treatment of club recreation, including a new chapter on golf course maintenance. The book also incorporates information from the updated Uniform Systems of Financial Reporting for Clubs.

　　本書可作為美國俱樂部經理人協會所舉行的證照課程指導，使學生瞭解私人俱樂部的營運實況，作者皆為有餐旅教育背景並在俱樂部管理有豐富經驗的專業人士，新增訂的內容包括俱樂部會員行銷、員工培訓與發展、俱樂部娛樂設施與消遣活動，另闢章節講述高爾夫球場地維護、俱樂部統一財務報表體系內容。